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Fox Head, Inc. (doing business as Fox Racing) is an American (primarily motocross and mountain biking), protective equipment, and Lifestyle brand-clothing brand founded in 1974. Fox is owned by Revelyst, having been previously owned by Vista Outdoor.
In July 2006, Fox Racing decided to change its corporate name to Fox Head. The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.
Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.
In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million.
Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists.
In 2023, Vista Outdoor began to integrate brands such as Bell Sports and Giro into the Action Sports division with Fox Racing.
External links
Categories: Www.foxracing.com Official, 1974 Establishments In California, 2014 Mergers And Acquisitions, 2022 Mergers And Acquisitions, American Companies Established In 1974, Clothing Companies Established In 1974, Motorcycling Retailers, Retail Companies Established In 1974, Sportswear Brands, Privately Held Companies Based In Irvine, California, American Brands
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